Heart2Heart - Pitangent

Story of the
Project

Heart2Heart is a small-scale mobile app developed by PiTangent, designed to provide users with a platform to anonymously share their thoughts, feelings, and confessions. What makes the app unique is that other users can offer their suggestions and opinions in response to these posts. The app's revenue model primarily relies on integrated ads from different advertising platforms like Google Ads and Facebook Ads. Additionally, there is a backend system that allows the app owner/admin to monitor, moderate, and ensure the platform's content remains appropriate by disapproving any user-generated content that violates community guidelines.

Initial
Challenges/
Obstacles/
Problems

Anonymity and User Safety: Maintaining user anonymity while ensuring a safe and respectful environment presented a significant challenge. The team needed to devise a system that allows users to share their thoughts without revealing their identity, while also preventing abusive or inappropriate content.

Content Moderation: Building an effective content moderation system was crucial to maintaining the app's integrity. The challenge was to create a mechanism that would filter out inappropriate or harmful content without false positives, ensuring that legitimate posts were not wrongly removed.

Integration of Ads: The app's revenue model relied on advertisements, which required seamless integration with advertising platforms like Google Ads and Facebook Ads. Ensuring that ads were relevant and unobtrusive to the user experience was essential.

Solution/Feature

User Anonymity
To address the challenge of anonymity, Heart2Heart implemented a robust user registration system that allowed users to create accounts without revealing their real identities. User profiles were limited to essential information and did not require real names.

Content Moderation
The team developed a multi-layered content moderation system that combined automated filters with human moderators. Automated filters flagged potentially inappropriate content, while a team of moderators reviewed flagged posts to make final decisions. Users were also encouraged to report inappropriate content.

Advertisement Integration
Heart2Heart seamlessly integrated Google Ads and Facebook Ads, ensuring that ads were displayed to users unobtrusively. The ads were carefully placed to maximize revenue while not interfering with the user experience.

The technology
used

Backend

Android

iOS

Backend

Android

iOS

Database

Final Result

Heart2Heart successfully launched as a user-friendly mobile app where individuals can openly share their thoughts and receive feedback from a supportive community. The app's robust anonymity and content moderation features have created a safe and respectful space for users to express themselves. The revenue generated through integrated ads has allowed the app to sustain itself and continue providing its services.

Our clients simply love
our work

"Even though they work remotely, communication is almost in real-time."

Uli Ebensperger

Founder, Ziggma

"Great quality deliverable with respect to timeline and business scope. Great Team to work with in general. Definitely can recommend to anyone who is looking for Hi-Fi UX Mockups. Thank you!"

Ben Koussa

Founder

"From the very first call they were the only agency that has shown real interest and trying to understand the reason behind why I ask for what I ask for. They were customer oriented all the time and delivered on demand, while proposing improvements wherever possible. Very great cooperation! They have prepared my SaaS documents they will most likely be the partner to develop it in the end!"

Marco Koehler

Co-Founder

"If I sent them an email, I would get an immediate response and not have to wait a week."

Alexander Taubenkorb

CEO, Wopio

"They don’t treat you like an everyday client. You feel like you’re really important."

Hajj Womack

CEO, TeachersInTouch

"I am so happy I took a risk and hired them."

Jeffery N. Tejcek

Communication Director, Virtual EMDR

"Know high of the highest level and maximum availability. Highly recommended."

Daniele Nardin

Co-Founder

"The quality of work was great, but they went way past schedule (could be due to Corona, who knows). I will be working with them again, though. I would recommend them for any project."

Justin Butler

CEO