Real Estate Technologies: Types, Benefits, Myths, and Reality

Technology has evolved into a crucial requirement for companies looking to expand rapidly. The real estate industry is not an exception. Adopting modern technologies may do wonders for real estate industries, whether they are developers or brokers. Also, it is predicted that, by 2030, the real estate industry will be worth $1 trillion. In this blog, we will have a detailed discussion about real estate technology, its benefits, and certain myths associated with it.

Real Estate Technology – Explained!

Real estate technology, often known as prop-tech or property technology, is the application of financial principles to housing markets and data innovation. Real estate technology innovation goals include reducing administrative work or facilitating faster and more effective trades. In other words, real estate technology is an emerging area of information technology and software developed specifically to meet the demands of property owners, managers, operators, brokers, investors, tenants, and builders.

Some objectives of real estate technology include minimizing paperwork or making transactions speedier and more efficient. Some examples of contemporary real estate technologies include,

  • Use of digital dashboards for property management
  • Smart home technology
  • Research and analytics
  • listing services and tech-enabled brokerage firms
  • Smartphone applications
  • Commercial and residential lending
  • 3D modeling for online portals
  • Automation of crowdfunding real estate projects
  • Shared space management
  • Organization, analysis, and extraction of crucial information from lengthy rental documents

Key Real Estate Technology

The key technological advancements in the real estate industry are highlighted in this part, along with how they are redefining the customer experience.

Big Data and Analytics: This cutting-edge real estate technology makes use of both historical and current data to offer insights into patterns, trends, prices, associations, demographic information, and future value in certain locations.

Virtual and Augmented Reality: Real estate tech businesses are utilizing VR and AR to revolutionize the efficiency, fun, and convenience of online property searches. It’s so easy to access properties right at your fingertips!

IoT: The Internet of Things (IoT) describes the household hardware and electronics that are continually transmitting and receiving data across a digital connection to the cloud. This technology’s usage in real estate is revolutionary! We may see a world of “smart properties” that smoothly combines the real and virtual worlds, thanks to the Internet of Things (IoT). IoT analytics predict that by 2025, the global IoT market, which was valued at $150 billion in 2018, will have grown to $1.5 trillion.

Machine Learning and AI: Nearly every single application we use now incorporates AI and machine learning. Real estate AI is proven to be the turning point for the sector. In real estate, machine learning and AI personalize the entire consumer experience. It enables prop-tech to suggest homes and display individualized search results based on a customer’s preferences, including values, geography, trends, and personality factors.

Blockchain: While many people are aware of the blockchain’s role in cryptocurrencies, it also has several uses in other sectors of the economy, including real estate. Blockchain technology has the potential to validate encrypted transactions and make sure that financial records have not been tampered with. It will be beneficial for investing in fractional real estate and enable landlords to sell a portion of their ownership in a particular holding.

Key Benefits of Real Estate Technology

  • With the help of real estate technologies, you may automate administrative duties and cut costs to optimize your brokerage’s back-office operations and free up lots of time and resources for work like market analysis, customer communication, and transaction closure.
  • Enables digital contracts and secure remote transactions for a quicker and simpler purchasing process. There won’t be as much paperwork to read and sign in the end!
  • Enables networks of smart devices and sensors to provide in-depth, 24/7 insights into how renters use the space. All the information on building security and maintenance is available on the move from a mobile device, so property owners do not need to personally check their premises.
  • Empowers excellent communication with all parties involved, including tenants, repairmen, maintenance staff, and others. Information caching and data storage ensure that nothing from prior discussions is missed!

Myths Regarding the Real Estate Technology

Myth #1: It is Highly Expensive

The industry’s long-standing justification for not using technology is that it will be too expensive. Property managers are concerned not just about the high cost of the gadgets but also about the installation fees.

Actual fact: When compared to other capital expenses for your property, the cost of entry may appear expensive, but many real estate technology solutions soon pay for themselves. In other words, you’ll get a quick return on investment for those prop-tech devices. In the end, technology results in quicker lease-ups, which helps your building quickly reach stabilization.

Myth #2: Prop-tech will replace staff

Real estate is hardly the only industry where people worry about technology replacing jobs. But this anxiety has persisted since the invention of the telephone.

Actual fact: Proptech automates routine, boring procedures so that employees have much more time and energy to deliver high-touch services. Using the appropriate prop-tech tools will eliminate the need to spend endless hours manually entering tenant data into databases or handling package deliveries. Staff can instead concentrate on creating meaningful relationships with tenants and preventing burnout.

Myth #3: Complication in Installing Devices

It’s undeniable that installing many prop-tech solutions used to be time-consuming and frequently necessitated wiring throughout the entire structure. Not today, though.

Actual fact: The majority of prop-tech gadgets now only need an internet connection and a power source due to the development of wireless technology. Those pricey cables that had to be run all through the entire structure are now gone. Additionally, if you know how to operate a smartphone, you can operate these gadgets.

Myth #4: Prop-tech Leads to a data breach

Some real estate experts adore pursuing the “conventional” path. However, they also put security first and foremost. Every aspect of real estate, from listing to purchasing it, demands attention to security. Therefore, it is ironic that some people are reluctant to adopt today’s cutting-edge security tools and software out of concern for data breaches.

Actual fact: It’s actually the exact opposite with cutting-edge technology like blockchain. The preferred technique to protect it is through technology, like cloud storage for crucial data. Real estate transactions are accurate, secure, and quick, thanks to technologies like the blockchain.


To conclude, now is the perfect time for real estate to fully embrace technology. In a culture that values technology, failing to do so will cost the sector valuable employees and tenants because there is a competitive market on all sides. Therefore one of the best ways to obtain a competitive edge in real estate is to master technology. More and more people today view technology as the norm rather than the exception. Real estate should indeed accept technological transformation if it wants to continue to be one of the top sectors of the world.