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Month: August 2022

How Smart Farming is Pushing the Future of Agriculture Industry to the Next Level

Posted on by Pony

According to a report, opportunities of smart farming may reach to $11.1 billion by 2027 . With the staggering world population of 7.7 billion people, experts are finding the answer to these questions-

 

  • Will there be an adequate number of foods for these people?
  • What about the labor shortages?
  • Will there be any effect of eco-friendly sustenance on producing foods for the growing population?

 

Smart farming is the only answer to these questions. With the burgeoning technologies, smart agriculture is the sharpest movement, and it’s considered a boon. Gone are the days when the farmers and the whole agricultural industry depend on traditional farming and its primitive procedures. Smart farming is already becoming commonplace among the crofters with IoT and its applications.  

 

Below, we’ll discuss the hyper-digital environment, which is pouring its blessings on the entire agricultural industry. Let’s see how the farmers can meet the world’s food demands in upcoming years.

 

Armed with intelligent tools, farmers can now monitor certain field conditions. It helps them to make strategic decisions without stepping foot in the field. The driving force of IoT is connecting the machines and sensors to make the entire farming system automated and data-driven.

 

Advantages of smart farming

Why are experts suggesting switching traditional farming to smart farming? There are many reasons behind the same. When the tech behemoths are talking about accepting the benefits of IoT, the agricultural industry also utilizes roaring features like data gathering and automation.

 

1. Increased crop production

Optimized crop management like accurate planning, pesticide application, watering, and harvesting directly affects the production rates.

2. Improved work efficiency 

Saving precious time and utilizing the same for the other work is one of the essential things that need to be managed. On that note, smart farming can save valuable time. For example, self-steering tractors can use auto-guidance software to steer the machine across the lines.

3. Fewer operation costs 

Automation processes involved in harvesting, planting, and treatment can reduce the resource consumption and overall cost of farming.

4. Improved accuracy 

The smart farming approach can accurately measure the tracking production rate. It allows the detailed predicting of future crop yield and the value of a firm.

5. Remote monitoring 

From an internet connection, local and commercial farmers can monitor firms in multiple locations. Based on that, they can make the decisions in real-time and remotely.

 

What are the challenges in smart farming?

Undeniably, the growth and proliferation of smart farming have already taken the agricultural industry to a dizzying new height. However, there are a few key challenges the farmers face while implementing smart farming.

 

1. Lack of technical knowledge 

Smart farming involves the learning curve of the present-day IoT structure. Setting up the necessary IoT architecture to intersperse the same into work needs ultimate precision. There is no room for error. If there is any lack in the system, it could be disastrous. On that note, farmers without technical knowledge most likely face the issues. It can’t be bypassed by any means. Therefore, it’s a challenge while work with smart farming.

2. Connectivity issue 

Until today, there is no internet connection in remote rural locations worldwide. Therefore, it directly thwarts the attempts to apply innovative technology to farming. Till this network issue persists, digital farming and its implementation can’t be successful.

3. Monitoring every single data point is impossible

The modern agricultural firm has various data points—monitoring and managing the same isn’t possible when looking at significant and multi-crop lands. The responsibility directly goes to the farmers to sort out the data points. There is no doubt that the technology is pouring the blessings, but if the farmers can’t pulp out the required information, it won’t make sense.   

4. Configuration and scalability issues 

With the different sizes of crop-growing fields, a farmer needs to be provided with scalable IoT tools. Irrespective of the magnitude of the firm, the same technology and benefits should be available. However, this is not yet operational. Therefore, the lack of self-configurable technology raises concerns among the farmers.

 

Smart farming cycle based on the IoT 

To optimize the farming process, IoT devices installed in various firms must collect and process the data in a repetitive cycle. It enables the farmers to react promptly while dealing with emerging issues and changes. It includes-

  • Observation– Sensors record the observational data from the livestock, crops, and atmosphere.
  • Diagnostics– These data are now fed to the cloud-hosted IoT platform. The predefined rules and models assess the object’s condition and identify the lacks simultaneously.
  • Decisions– Once the deficiencies are revealed, machine-learning-driven components/user determines if the location-specific treatment is necessary or not.
  • Action– Once the end-user evaluates necessary action, the cycle repeats itself.

 

A brief idea of precision farming 

According to a study, the value of global precision farming was $6.96 billion in 2021. However, it’s expected to expand in the upcoming years by 12.8%. Also, the yield monitoring segment has accounted for 44.11% of revenue share in 2021. However, it can show its dominance in the upcoming years. It will help the farmers to make meaningful decisions about the fields. 

 

Takeaway  

The future of smart farming is auspicious. Collecting and analyzing the data maximizes operational efficiency while minimizing labor costs. However, once the challenges and other issues are mitigated, the accountability of the farmers will be high yet supportive. Smart farming has the potential to deliver an effective and sustainable form of agricultural production with a precise and resource-efficient approach. 

How to Take A Step Towards Digitization of Farmer’s Training

Posted on by Pony

Modern agricultural technology plays a vital role in the development of agriculture. It helps farmers increase crop productivity by using various digital devices and applications. Along with this, it is also beneficial for the training of farmers. In traditional farming, the farmer had to visit an agricultural field to get trained, which was time-consuming and costly. But with the help of digitization, they can now get trained through various online mediums such as e-learning portals, video tutorials, etc.

Let’s dive into key ways how technology can streamline agricultural education and how it can be used to train farmers more efficiently:

Multilingual video assistance

The process of learning becomes much easier when the farmer can access the content in their native language. With technology, it has become easier to create and distribute multilingual video content which farmers can use for their training. There are various e-learning portals that offer such content in multiple languages.

Moreover, E-learning portals are one of the most popular methods of providing training to farmers. These portals offer a wide range of courses on various topics related to agriculture. They also provide interactive content in videos, infographics, etc., which makes the learning process more engaging for farmers.

Right skills development

It is essential to provide farmers with the right skills to use modern agricultural technologies effectively. Technology can be used to assess the skills of farmers and provide them with customized training according to their level of expertise. It will help them use the technology most efficiently and increase crop productivity.

Along with the right skills development, technological advancement can streamline the process of crop inspection. Farmers can use various digital devices such as drones, robots, etc., to inspect their crops. It will help them identify the problems related to their crops at an early stage and take necessary actions to solve them. These tech advancements will only be helpful when the farmers have training on the know-how of the devices.

Providing on-demand interactive assistance

Earlier, farmers had to wait for days and even months to get the right assistance for their problems. But with the help of digital agricultural facilities, they can now get on-demand assistance from agricultural experts. It is possible through various online platforms such as chatbots, video conferencing, etc., which farmers can use to get their queries resolved in real-time. This on-demand assistance will help farmers solve their problems quickly and efficiently.

Future of e-technology for agriculture

The use of technology in agriculture is growing rapidly, and it is expected to grow even more in the future. With the help of 5G technology, farmers will be able to get real-time data about their crops. As a result, it will help farmers take necessary actions to improve the yield of their crops.

Apart from this, various other technologies, such as artificial intelligence, the internet of things, etc., will also play a significant role in the future of agriculture. These technologies will help farmers get more accurate information about their crops and make better decisions for their farming operations.

How is IT assisting Farmers in their Learning?

Posted on by Pony

Agricultural education is the most critical aspect for farmers that leads towards sustainable farming. Farmers need to have access to information and resources that can help them improve their practices.

Information technology (IT) plays a transforming role in providing farmers with access to information and resources. There are several ways in which IT is assisting farmers in their learning. Let’s look at some transforming ways IT is helping farmers in their learning.

Access to the correct information:

One way IT assists farmers in their learning is by providing them with access to online resources. There are several websites and online forums that provide farmers with information on best practices, new techniques, and other useful resources. In addition, farmers can also find a wealth of information on crop production, pests control, diseases, and many more. This information can be beneficial in making decisions about what to grow, how to deal with pests and diseases, and how to improve yields.

Agricultural science training:

IT is also playing a role in providing agricultural science training to farmers. There are several free mobile apps and online courses that farmers can take to improve their knowledge and skills. These courses cover crop production, soil science, water management, and more. By taking these courses, farmers can learn new techniques and strategies that can help them improve their farming practices.

Real-time data to learn about climate change:

Farmers need to consider various ecological factors and make decisions accordingly. Climate change is among the most crucial environmental factors impacting farming. IT is helping farmers get real-time data about the changing climate to make informed decisions about their crops and farming practices. For example, farmers can use weather apps to track local conditions, get alerts about severe weather, and plan their activities accordingly.

Improved communication with experts:

IT has also improved communication between farmers and agricultural extension workers. In the past, farmers had to rely on face-to-face communication or phone calls to get information from extension workers. However, with the advent of technologies, such as video conferencing and instant messaging, farmers can now easily and quickly contact experts. This improved communication can help farmers get the information and assistance they need to improve their farming practices.

Quick land and livestock analysis:

Farmers can now quickly analyze their land and livestock conditions using machine learning and AI-based devices. These devices can provide farmers with information on soil quality, crop health, etc. This information can help farmers make better decisions about managing their land and livestock. In addition, the data is accurate and real-time; it can help farmers save time and increase agricultural production.

Wrapping up!

These are some of how IT is assisting farmers in their learning towards sustainable agriculture. IT has made it easier for farmers to access information and resources and provided them with new tools to improve their farming practices. With the help of IT, farmers can become more efficient and productive; and make a significant contribution to the agricultural sector.

How Has Monitoring Been Made Easy for the Farmers?

Posted on by Pony

Climate change is the most significant challenge agriculture is facing today. And with droughts, floods, and other extreme weather events on the increase, monitoring crop health has never been more critical.

Moreover, monitoring has always been a crucial part of farming, but it has become even more critical in recent years. There are several different ways that farmers can monitor their crops. Let’s look at how monitoring has been made easier for farmers:

Robust mobile monitoring for modern farmers

From in-field monitoring to mapping and analysis, there are now several ways that farmers can get real-time data on their crops. Mobile apps allow farmers to track everything from soil moisture to yield data, giving them the information to make decisions quickly and efficiently.

In-field sensors

In-field remote sensing for agriculture is another way farmers can get real-time data on their crops. These sensors can be placed in the soil or attached to plants, and they collect data that is then transmitted wirelessly to a central location. This data can track a number of different metrics, including soil moisture, temperature, and plant health.

Smart farming monitoring system

Today’s modern farmers need accurate weather monitoring, and there are several ways to get it. Smart farming monitoring systems use sensors to collect data on soil moisture and crop yield. A smart farming monitoring system helps farmers enhance food security by reducing risks, increasing efficiency, and maximizing profits.

Agricultural drones

Drones are becoming an significantly popular tool in agriculture, as they offer several advantages over traditional methods of monitoring crops. For example, drones can be equipped with sensors that collect data on crop health, soil moisture, and more. They can also be used to apply pesticides and herbicides or get a bird’s-eye view of the farm.

Monitoring tools for Eco-friendly farmers

Eco-friendly farmers understand the importance of using sustainable methods to protect their crops. They also know that they need eco-friendly monitoring tools to get the data to make informed decisions. Solar-powered monitoring systems are an excellent option for eco-friendly farmers, as they use renewable energy to power the sensors and transmit the data.

Benefits of a monitoring system for farmers

  • Improved efficiency — It can help farmers to save time and money by reducing the need for manual labor.
  • Reduced risk — A monitoring system can help farmers mitigate the risks associated with extreme weather events, pests, and diseases.
  • Increased profits — This system can help farmers increase their yields and improve their bottom line.
  • Better decision-making — A monitoring system can help farmers make better decisions about when to plant, irrigate, and what chemicals to use.
  • A more sustainable future — It can help farmers to adopt sustainable practices and reduce their impact on the environment.

Wrapping up!

Effective monitoring can bring significant changes in the agricultural sector by helping farmers in several ways, as listed above. There are many different monitoring systems available on the market, so choosing the right one for your needs is essential. With the right strategy in place, you can improve your efficiency, reduce your risks, and make better decisions for your farm.

How Could IT Assist Farmers to Improve Their Decision Making?

Posted on by Pony

Intelligent agricultural advancement is the need of the hour as it is essential to increase the yield and reduce wastage. It is estimated that by 2050, the world will need 60% more food than what is required today. The traditional methods of farming are no longer sufficient to meet this demand.

Intelligent agricultural systems help optimize the use of resources and increase the efficiency of production. So let’s look at how e-technology for agriculture can help farmers make better decisions.

The advancement of big data analysis?

Big data analysis is one of the most effective information technology applications in agriculture. It helps to draw insights from large data sets and make better decisions. For instance, a farmer can get real-time information about weather conditions, soil moisture content, etc. This information is crucial to deciding when to sow the seeds and how much water to give the crops.

Apart from that, big data analysis is ideal for tracking the trends in the prices of agricultural products and predicting the demand for a particular crop. This information is beneficial for farmers to decide what to grow and when to sell their produce.

Enhancement in farming technologies

By leveraging advancements like machine learning, farmers can get more accurate information about their crops. For example, machine learning algorithms can detect the early signs of pests and diseases. This information is essential to take preventive measures and save crops from being destroyed.

Another application of machine learning in agriculture is yield prediction. Farmers can use machine learning algorithms to predict the yield of their crops based on the current conditions. This information is beneficial for deciding how much seed to sow and what precautions to take to ensure a good yield.

Automated support system

The use of information technology can also help farmers to get automated support for their daily tasks. For instance, many software applications help farmers keep track of their inventory, finances, and crops. This information is critical to managing the farm effectively.

With artificial intelligence, these applications can also provide farmers with personalized recommendations. For instance, the application can suggest the best time to sow the seeds based on the weather conditions. This information is handy for making decisions that can improve production efficiency.

Digital agricultural communication

Another important application of information technology in agriculture is communication. Farmers can use digital platforms to communicate with each other and exchange information. This information is beneficial for learning about new methods of farming and the latest developments in the field of agriculture.

Digital agricultural communication also helps farmers connect with buyers and sell their produce directly. This information is critical to get the best price for their products and improving their financial condition.

Wrapping up!

The use of information technology can help farmers make better decisions and improve their efficiency. By leveraging big data analysis, farming technologies, and automated support systems, farmers can increase their yield and get the best price for their products.

How IT Is Gradually Transforming the Agriculture Ecosystem

Posted on by Pony

The agricultural ecosystem is in dire need of innovation. The sector faces several challenges, such as climate change, dwindling water resources, and soil degradation. In addition, the world’s population is expected to reach 9.7 billion by 2050, which will further strain the food supply.

Information technology can help address these challenges in several ways. For instance, big data and analytics optimize irrigation systems, improve yields, and predict weather patterns. In addition, drones and robots can be used for crop mapping and yield analysis. And blockchain technology is used to trace food items from farm to table. Agricultural technology is the only way to cultivate your fields with fewer people and without depleting the soil.

How IT could assist farmers in improving their decision making?

Advancements in the IT solution have given farmers more tools to make better decisions. For example, big data and analytics can help farmers optimize irrigation, choose the right seeds, and predict weather patterns. In addition, drones and robots can be used for crop mapping and yield analysis. And blockchain technology is used to trace food items from farm to table. Using these tools, farmers can reduce costs, improve yields, and make more informed decisions.

How has monitoring been made easy for the farmers?

The advent of sensors and other monitoring devices has made it easy for farmers to track various aspects of their operations. For example, sensors can be used by farmers to monitor soil moisture, temperature, and fertility. In addition, these devices are used to track animal health and grazing patterns. By using these tools and modern agricultural technology, farmers can improve efficiency and make more informed decisions about their operations.

How is IT assisting Farmers in their Learning?

Farmers are always looking for transforming agriculture ways to improve their operations and information technology can help them do just that. There are now several online resources that farmers can use to learn about new techniques and best practices. In addition, social media platforms like Facebook and Twitter provide a forum for farmers to share information and connect with other farmers from around the world.

Moreover, there are now many mobile apps that farmers can use to track their operations, get weather updates, and find markets for their products. By using these tools, farmers can stay up-to-date on the latest information and make better decisions about their operations.

Digitisation of Farmer’s Training:

The traditional method of farmers’ training by the government agencies and agricultural universities is not very effective as they reach a limited number of farmers. But with the help of information technology, farmers’ training can be digitized and made available to a larger number of farmers. Moreover, there are many online farming courses and tutorials where farmers can learn about new techniques and best practices.

Shifting from traditional farming to smart farming:

With the help of information technology, farmers are now moving from traditional farming to smart farming. In smart agriculture, sensors and other monitoring devices are used to track various aspects of farm operations. This farming information is then used to decide irrigation, seed selection, and crop rotation. By using these tools, farmers can improve yields and reduce costs.

Wrapping up!

The agricultural sector is under increasing pressure to produce more food with fewer resources. Information technology can help to address this challenge in many ways. From automating farms to tracking livestock, there are many ways that IT can help to transform the agriculture sector. What are your thoughts on the involvement of technology in agriculture?

Is Strapi good for your Business?

Posted on by Pony

Yes, Strapi CMS is an excellent headless CMS choice for businesses as it empowers developers to build fast and scalable applications. It is an open-source API that offers a wide range of features.

Strapi development lets companies leverage the full potential of multiple frameworks like PostgreSQL, MySQL, MariaDB, SQLite, and MongoDB to build robust applications. Strapi is also highly extensible, as it offers a wide range of plugins and themes to choose from.

Strapi API offers several advantages to businesses that make it a good choice for their web application needs. First, Strapi is easy to use and set up, so companies can get started quickly and without hassle.

 

Top 5 reasons to opt for Strapi API development

When it comes to headless CMS, Strapi is one of the popular names in the industry as it offers benefits like:

 

Seamless content management on multiple channels:

Businesses can manage their content seamlessly on multiple channels like websites, mobile apps, and IoT devices using Strapi. It’s the right choice for eCommerce development as the retail industry needs to manage content on various platforms. If you’re building the store on React CMS, Strapi is an ideal pick.

 

Tailored customer experience:

As Strapi is highly customizable, businesses can create a tailor-made customer experience for their target audience. Furthermore, it is possible as the developers can access and use the complete functionality of the REST API.

 

Quick integration:

Strapi can be quickly integrated into any existing infrastructure, making it a good choice for businesses that want to get started promptly. Strapi saves a lot of time for developers as they don’t need to set up a new infrastructure for the project. Also, developers can take help from the Strapi documentation plugin for the integration assistance.

 

Robust security:

Strapi authentication offers robust security to businesses as it uses JSON Web Tokens (JWT) for authentication. Moreover, Strapi offers other security features like encryption, password recovery, and rate-limiting.

 

Cuts your time-to-market:

As Strapi is easy to use and set up, businesses can launch their project quickly. It cuts down the time-to-market as companies don’t need to spend a lot of time learning the platform or setting it up.

 

Features of Strapi CMS frontend:

Strapi offers you several features for the front-end development of your project.

 

Content-type builder:

With Strapi, you can create custom content types with various field types. It is helpful as you don’t need to code each content type from scratch.

 

Media library:

Strapi has an inbuilt media library that lets you store and manage all your project’s media files. Using Strapi, you can also access the media library via the REST API.

 

GraphQL and REST APIs:

Strapi provides both GraphQL and REST APIs for developers. It gives developers the flexibility to choose the correct API for their project needs.

 

PWA support:

Strapi supports Progressive Web Apps (PWAs), which can be installed on a device like an app. As a result, Strapi makes it easy for businesses to create a mobile app without developing a native app.

 

Wrapping up!

Considering all the benefits, what are your thoughts on using Strapi for your next web development project? Let us know in the comments below!

Digital Transformation: The Success Story That Helps To Grow The Beauty And Salon Industry

Posted on by Pony

In 2020, the cosmetics market was the third largest in the UK. It has a retail sales value of 8.7 million euros. Also, the customers’ affinity towards the beauty salon industry was notable. From influencer marketing to moving digitalized platforms, engagement is the critical factor that drives more customers.

Yes, digital transformation works. Even, it worked mellifluously to outperform the competitors.

We’ve some excellent news for you. Suppose you’re running a salon or selling beauty products through an e-commerce website. The overwhelming fact is that it has taken a sharp turn to become a $160 billion industry. Also, experts have forecasted it will grow by 5.5% over the coming years. However, the waxing and waning situation of COVID may affect the growth curve.

According to a UK homemaker, “During the first and second wave of COVID, I was quite baffled with the thought of getting the beauty products. I ordered the products online because the nearest brick-and-mortar stores were closed due to strict lockdown. Not only me but there are also many women out there who have placed orders online.”

Online shopping for beauty products is the only option. Still, it fits into the parameters of isolation and social distancing. Digital transformation is considered a boon, and its impact is widespread. The digital footprint is here to stay with its plethora of benefits, from various salon software developments to beauty app developments.

How has COVID impacted the beauty and salon industry?

Initially, the first and second waves of COVID swayed away the Salon and beauty industry. However, with the vaccines and related medicines of COVID, people started assessing the situation. Once the problem was under control, the salons and beauty industry had new hope of returning to normal.

Whatsoever, the scenario is different from the expected ones. Close physical proximity and salon work go hand to hand. People are still a bit hesitant to allow the same. Customers wanted to replace the salon services with at-home treatments and were more engrossed in utilizing the digitization of the salon and beauty industry.

The E-commerce industry is the bedrock of earning more significant revenue after COVID. The same is true for SalonSalon and the cosmetic industry in the UK. According to Global Data, the market of UK cosmetics eCommerce has surged 42%. It also claimed that eCommerce represented 14% of the cosmetics industry. It leads to making the same second-largest channel after supermarkets and hypermarkets.

beauty salon

What changes should consumers expect?

  • Implementation of minimum touch model while visiting a salon.
  • Only pre-booking facilities manage the higher number of footfalls.
  • Need to show the consumers’ health records and the vaccination proof to avoid any contamination.

What should the business owners expect?

  • Maybe less footfall due to the ongoing situation of COVID
  • As consumers are bending toward digitization and online orders, salon owners must translate their business online. With the proper catalogs, they can generate more revenue, ultimately skyrocketing their business.
  • Should plan other post-recovery business changes that can mitigate future consequences.


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Challenges that you would face while running a salon or beauty store during COVID

Yes, its true digital transformation helps to fuel the growth of the beauty and salon industry. However, the challenges also created a hindrance to the consistent flow. Business owners must maintain everything from staff training to payroll management to ensure steady growth.

1. Management of staff

You cannot undermine the labor of your staff. They’re the only ones who work diligently to help you earn more revenue. Be it your beauty business or a salon. It would help if you discussed with your employees’ equal task delegation. Some may work with you on-site, while others may need to visit the customer’s home personally.

This could be daunting for you to manage the staff and face the customers simultaneously. In turn, it may have an effect directly on your business.

2. Distortion of prices

Everybody is trying their best to win the market in this cut-throat competition. It can be either persuading the audience digitally or using word-of-mouth of the existing customers. New salons can offer their services at a slashed price. Therefore, it would pose a severe threat to your business.

3. Absence of right products

For specific products, your customers may visit your SalonSalon. Similarly, customers can also ask for particular beauty products if you have a beauty products business. It may not be feasible to stock up on the demanding products, as your pocket may not permit you to do the same. Therefore, you may lose potential customers.

4. Consistent income

After the devastating results of COVID, people are spending bucks reasonably. It leads them to make robust decisions before buying any product/service. Whether this is considered “being economical” can also pose a severe issue for the Salon and beauty industry.

Consumers who spent $100 before are paying $70 for the same service. This creates more competition and the demand for more quality products at a lower price.

Digital solutions that help the brands to cope with ongoing issues

With the burgeoning technology and its implications, brands can reap the benefits of business revenue, upsell, customer retention, etc. When it comes to the salon and beauty industry, a digital solution can make the things like a cakewalk.

1. Advanced hair brushes

These brushes contain a sensor to measure and record the pressure on a client’s head. It also has a gyroscope and accelerometer, which can analyze the speed of the expert’s hand. Additionally, a microphone is there to magnify the sound during combing.

2. Virtual imaging applications

It may happen that the client isn’t sure about the styling they want. With salon makeover applications, you can quickly sort it out. Virtual imaging will allow you to try different hairstyles/colors virtually before you apply the same.

3. Online scheduling method

COVID has already shown its destructive nature. Social distance and wearing a mask are the main remedies to protect ourselves. On that note, a scheduling application that allows online seat booking would help to book salon seats accordingly. It can eliminate the manual procedure of physically visiting the store before booking a seat. Customers will also know how many seats are available on which day. Accordingly, they can hatch up on their next steps.

4. Smart skincare

With this technology, you can evaluate the customers’ skin. Also, it gives you recommendations and tips to treat your client accordingly. For optimal results, smart skincare is the best option one can avail.

5. Mobile application development

With the increasing number of smartphone selling units and its users, application-driven work is helping the salon and beauty industry to evaluate and finish the work within time. Also, the applications are integrated with advanced technologies that help work accordingly per clients’ choice.

6. Client management tool

While you’re doing business, the consumers are like god to you. On that note, the client management tool plays a pivotal role in managing things smoothly. From a loyalty program to setting a time for an appointment, you can do everything that augments the flow of your business.

Top leaders who adopted digital transformation

  1. Treatwell– It’s one of the booking platforms in Europe to arrange beauty and hair treatments. With a team of 600+ members, it’s striving now and then to give the consumers a better salon booking experience.
  2. Rugby– It’s one of the best beauty services providers, which is too direct to your door. Browse, Select, Book, Enjoy- these are the most straightforward options consumers need to do for a relaxing and detoxifying treatment straight to their home.
  3. Le Salon– On Le Salon, you can find some of the greatest mobile beauticians in London offering professional, hygienic, and long-lasting beauty services. Their therapists have Covid-19 Hygiene Training, which helps create a safer and cozier setting than one you might find at a salon.
  4. My beauty squad- You want to feel your best before a big occasion. Thanks to the skilled makeup artists and hair stylists on My Beauty Squad, you can look post-lockdown ready. Additionally, they provide manicures and body treatments.

We’re here to help you

Are you looking for a booking application for your beauty/salon business? We can help you. We will make your business our priority. With top-drawer talents, rest assured your brand will reach new heights. Ready to take the plunge? At Pitangent, we value work quality, result-oriented solutions, and delivering the same on time. Get a guaranteed satisfactory result within a stipulated time. If you need more reasons to hire us, do contact us now. Let’s talk over a cup of coffee. Shall we?


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6 Serious Startup Challenges & Tips to Fix Them

Posted on by Pony

Only entrepreneurs know how difficult it can be to run a successful startup company. There are countless obstacles on the path that entrepreneurs must navigate to survive in the global startup ecosystem.

If you are a budding founder, it’s crucial to know the problems faced by entrepreneurs that you might face in the startup ecosystem. As there is no blueprint for success, you must be prepared for anything! To help you out, here are five challenges that your startup might face, along with advice for startup entrepreneurs that will keep you on track. These are the problems to be solved by startups to become a profitable & sustainable brand.

1. Misleading market demand

According to CBInsights, one of the significant reasons startup entrepreneurs fail is misreading the market demand. Around 42% of startups fail because there is no market need for their product. It means they have not identified a problem that needs solving or the solution they are offering is not good enough. We can also call it a startup innovation challenge, where founders fail to innovate a higher value offering.

It’s among the most severe challenges faced by entrepreneurs that cost companies money and time. To avoid this mistake, you must conduct thorough market research and analyze your target audience carefully to identify their needs/problems.

2.Funding challenges for startups

Start up funding is among the biggest challenges in the early stages of their development. If the grant is insufficient, founders will face marketing challenges and other survival problems.

Without the support of sufficient funding, you can’t hire the right talent or market your product/service or run a smooth operation. To avoid this, you need to think out of the box to get funding and stay relevant in the ecosystem for startups.

3. Hiring challenges in a startup business

According to Business Insider, around 68% of the employees value work-life balance over higher pay. Other crucial challenges faced by startups attracting the right talent and retaining them. With the ever-transforming ecosystem of the startup and entrepreneurship, it has become difficult for founders to find and retain top talent.

The best way to overcome this human resource challenge is by offering a unique work culture and an opportunity to work on cutting-edge projects. With a culturally diverse and feedback-open work culture, teams feel more involved.

4. Money management

In this emerging startup ecosystem, everyone wants to acquire customers at the expense of disturbing their money management. It’s among the severe challenges faced by startups in the early stages as they have to focus on making the right product while also ensuring that they can recoup their investments.

Be it operational or marketing problems; you need to understand your business finances clearly. You must track your spending and revenue carefully to ensure that your company startup is on the right track.

5. Not having a clear USP

Many startups have to face severe failures because they don’t have a clear value proposition. It is a hidden problem faced by startup companies that founders realize when a substantial amount of time and money has already been invested in the business.

A value proposition makes your product/service unique and different from the competition. To avoid this challenge, you need to understand what makes your product/service unique and focus on those areas. Finding out the USP and UBP (Unique Bragworthy Proposition) will help you stand out from your competitors.

6. Finding out the right technical development partner

Finding the right technical development partner that understands your vision is one of the most challenging tasks for any startup entrepreneur. It’s a crucial decision as your whole project & company’s future depends on it.

The founders should look for a partner with relevant industry experience, technical expertise, good communication skills, and a collaborative approach. Also, the development team should be able to work as an extension of your in-house team.

Wrapping up!

Entrepreneurship is a sea of startup challenges and opportunities. There are numerous problems startups face, but the ones mentioned above are the most common. The best way to overcome these startup challenges is by being prepared and having a clear vision.

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